Executive Experiential/Event Producer & Designer
Role: Executive Producer
Partner: ENTER
Client: Moose Toys (Capsule Chix)
Date: Sept 2019
Event Description: Capsule Chix partnered with Nicole Richie to produce a line of customizable dolls during NYFW. To showcase Nicole’s designs and the launch of this new children’s toy, we’ built a pop-up shop in SOHO, taking inspiration from the Tokyo Noir vibes the dolls have. Our pop-up-shop included a fabricated gift bag dispenser, product demo station, cotton candy station, Photo booth, and gallery of Nicole’s designs.
Press: