SAP

Role: Executive Producer

Partner: ENTER

Client: BBDO / SAP

Date: Oct. 2019

Event Description: ENTER teamed up with BBDO and SAP to bring SAP’s new Product ‘Experience Management’ to life by converting an empty NYC lot into useable space for pedestrians for 1 month. The project revolved around 3 phases: Going Green, Better Scenery, and a Better Commute. For each phase we converted the lot to reflect the theme by making a mini park, selfie backdrop and a commuter lounge.

Press:

• Little Black Book

Responsibilities:

• Budget Creation / Management

• Oversaw all production / Logistics

• Staffing

• Oversaw all load-ins/outs and onsite execution